A new form of cross-media advertising?

There is a fascinating film trailer for the Phoenix Theatre’s live production of “The Lieutenant of Inishmore” on YouTube. 

You can get to it via the Phoenix’ homepage (which doesn’t let me click back here after I go there, so I am not embedding a link) or on the Phoenix’ MySpace page or directly through YouTube.

The Phoenix’ trailer fascinates me for two, no, five reasons:

1.  The Phoenix’ video is a true teaser: it does a good job of conveying the unusual excitement of the live show without giving away too much of the plot.

2.  It also, in just over a minute, does a good job of conveying the unexpectedness of the live show without getting all talky or “film studies” about it.  I am fascinated by its effectiveness.

3.  The music accompanying it is great.  The editing is great.  It is an attractive little film in and of itself.

4.  Actor Shane Chuvalas just fascinates me, period.   I wonder how many times I can watch the Phoenix video before it qualifies as an obsession?

5.  When I type in “Inishmore” on YouTube, I find other video trailers and excerpts of live productions from around the planet.  Who knew these were out there?  Will this soon be common theatre practice, I wonder?  Will YouTube teasers become as ubiquitous as paper posters or newspaper ads or radio commercials? 

And will people put themselves on the “mailing lists” for live theatre video trailers the way we do now for show postcards?

I know several storytellers who offer video clips and/or podcasts of their storytelling on their websites, but this is the first I have seen a theatre do it for a live show.  

However, after I had watched the Phoenix’ video another ten or twenty times, I found a couple of intriguing show-related videos on YouTube from the Indiana Repertory Theatre, too, including a fascinating mini-interview with the director of “The Power of One,” which is now playing on the IRT Upperstage.  I am looking forward to seeing that show – the whole show, live – in a few days.  I will be sure to write about it here, too.

In the meantime, maybe I will find videos online from other local theatres as well.  Ah, the excitement of finally having home Internet access!

Hope Baugh – www.IndyTheatreHabit.com

5 thoughts on “A new form of cross-media advertising?”

  1. I’ve used trailers for my last 2 shows at CCP – it is a fun way to spread the word and they are there forever…

  2. That’s exciting, Ken! Is there one for “Art,” coming up? How do I find it? When I type in “Carmel Community Players” on YouTube, I only find an excerpt from the 2006 production of “Harvey.”

  3. I haven’t done one yet – I guess I need to add that to my list of things I need to get done in the next two weeks…:-)

  4. Thanks for calling our attention to this, Hope! We’ve got tickets for the show, probably for the closing show specifically so we can hear the band performing that day. I linked above the website for the band featured in the video. I’m a big fan! 😉 You can hear that song and more on their site.

    I have a friend who does community theatre in England and she sent me a youtube link last spring of a trailer for the show she was working on, A Clockwork Orange. That was the first time I’d seen a trailer like that but I think it’s a brilliant idea!

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