There is a fascinating film trailer for the Phoenix Theatre’s live production of “The Lieutenant of Inishmore” on YouTube.
The Phoenix’ trailer fascinates me for two, no, five reasons:
1. The Phoenix’ video is a true teaser: it does a good job of conveying the unusual excitement of the live show without giving away too much of the plot.
2. It also, in just over a minute, does a good job of conveying the unexpectedness of the live show without getting all talky or “film studies” about it. I am fascinated by its effectiveness.
3. The music accompanying it is great. The editing is great. It is an attractive little film in and of itself.
4. Actor Shane Chuvalas just fascinates me, period. I wonder how many times I can watch the Phoenix video before it qualifies as an obsession?
5. When I type in “Inishmore” on YouTube, I find other video trailers and excerpts of live productions from around the planet. Who knew these were out there? Will this soon be common theatre practice, I wonder? Will YouTube teasers become as ubiquitous as paper posters or newspaper ads or radio commercials?
And will people put themselves on the “mailing lists” for live theatre video trailers the way we do now for show postcards?
I know several storytellers who offer video clips and/or podcasts of their storytelling on their websites, but this is the first I have seen a theatre do it for a live show.
However, after I had watched the Phoenix’ video another ten or twenty times, I found a couple of intriguing show-related videos on YouTube from the Indiana Repertory Theatre, too, including a fascinating mini-interview with the director of “The Power of One,” which is now playing on the IRT Upperstage. I am looking forward to seeing that show – the whole show, live – in a few days. I will be sure to write about it here, too.
In the meantime, maybe I will find videos online from other local theatres as well. Ah, the excitement of finally having home Internet access!
Hope Baugh – www.IndyTheatreHabit.com